Today I realized Google’s algorithm is just like my divorce: unpredictable, costly, and it takes everything you love.
But unlike Karen (yes, that’s also my ex-wife’s name), Google’s updates actually make you stronger.
That’s why I’ve started treating our client websites like my marriage: completely neglecting them until they suddenly drop in rankings.
Then I charge extra for “emergency optimization.”
Some call it unethical. I call it scaling.